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Recent Research Projects

 

Dr. Alex Wang

Wang, Alex (2008), Dimensions of Corporate Social Responsibility and Advertising Practices, Corporate Reputation Review, 11 (2), 155-168.

Wang, Alex (2008), The Effects of Integrating Advertising and Product Publicity on Web

            Usability, Journal of Website Promotion, 3 (1-2), 84-101.

Wang, Alex (2008), Consensus and Disagreement between Online Peer and Expert

            Recommendations, International Journal of Internet Marketing and Advertising, 4 (4) 328-349.

Wang, Alex and Ron B. Anderson (2008), Corporate Social Responsibility Priming and Valence of CSR Framing on CSR Judgments, Public Relations Journal, 2 (1), 1-19.

Wang, Alex (2007), How Consumers Perceive Free Offers: Implications for Mobile Marketing, International Journal of Mobile Marketing, 2 (2), 35-41.

Wang, Alex (2007), The Effects of Online Strategic Communication, International Journal of Strategic Communication, 1 (2), 93-106.

Wang, Alex (2007), Priming, Framing, and Position on Corporate Social Responsibility, Journal of Public Relations Research, 19 (2), 123-145.